10 Winning Marketing Strategies Real Estate Agents Can’t Afford To Miss

10 Winning Marketing Strategies Real Estate Agents Can’t Afford To Miss

For real estate agents, do you want to dominate your local market share? If so, you’ve arrived at the right place.

Although online marketing can seem daunting, it has tremendous potential to help your real estate business stand out, penetrate new markets, generate leads, and increase revenues.

Online marketing trends have shifted over the past few years. 

Traditional marketing tools, such as: 

  • Building a decent website,
  • Mailing Postcards, Flyers, and Door hangers,
  • Printing on Newspapers,
  • Buying Radio advertisements, 
  • Cold calling , 
  • Telemarketing, 
  • ……

are not enough to guarantee a winning seat at the table in this day and age of digital marketing.

In this article, we will show you the Ultimate 10 digital marketing strategies and checklist you can use to bring in new clients for your real estate career and dominate your local market share.

In the world of online marketing, the key is to have a winning mindset: you want to be structured, consistent, and an early adopter of new ideas and strategies.

This attitude alone will make you a winner.

And with this mindset, we guarantee that most of your competitors won’t adapt as quickly as you will. Even if they do, they’ll be entering late in the game, and will need to play catch up with your business.

What’s more, you don’t even need an enormous marketing budget to achieve it.

  • Would you like to be doing circles around your competitors?
  • What would it do for you and your business to have so many new business that you can’t handle new leads?
  • How would it change your mindset, your team, and your partners?

If you are ready to feel that euphoria, then keep reading…

Below are the top ten real estate marketing strategies critical to the success of your business.

Real estate agents' 10 ultimate marketing strategy checklist:

  • 1. Know The Keywords People Use To Search For You 
  • 2. Learn From Your Competition
  • 3. Create Value Added Content
  • 4. Distribute Your Content
  • 5. Search Engine Optimization

  • 6. Online User Experience & Usability

  • 7. List On Google My Business
  • 8. Promote On Social Media

  • 9. Build High-Quality Links
  • 10. Write Effective Anchor Text

1. Know The Keywords People Use To Search For You (Keyword Marketing)

As a real estate agent, you don’t need to master keyword advertising, but it is necessary for you to understand the basics of keyword marketing.

What is Keyword Marketing? 

Keyword marketing refers to promotional activities based on keywords that your prospective customers use to search on places like Google, Bing, Yahoo, and others. 

In simpler terms, it means the phrase or sentence people type in the search bar when they are looking for you.

Almost all of search marketing revolves around keywords. We need to determine the keyword searches that are most relevant to your offerings, so that you can bid to place your ads in the search results for relevant keywords.

2. Learn From Your Competition

Are there other real estate agents like your targeting similar groups of tenants? If so, are they performing more or less successfully than your?

Our competitors are extremely valuable real-life examples for us to learn, analyze, and understand the market.

When analyzing your competition, ask the following questions:

  • What is your competition doing well in the search engine arena?
  • Which customer segments are they targeting?

  • How effective is their website or blog content?

  • How active are they on social media?
  • How active are they on YouTube?

These questions will help you determine the strength of your competition and any gaps that you can possibly fill.

Understanding what others are doing right can affirm our marketing efforts, and knowing what others are doing wrong can save us the time and money from making the same mistakes.

3. Create Value Added Content

Content is like the landscaping in front of an apartment building. It makes the building look attractive from the outside so that people pay attention to it when they pass by.

When it comes to effective online marketing, it is not enough to have good content. You need content that provides value and information to your target audience so that they don’t just pass by, but they literally want to step inside the building and take a tour.

What is Value Added Content?

Value-added content is any unique, original, or exclusive content or information that your audience cannot get anywhere else. It showcases your expertise and build trust for your audience.

It’s important that you develop high quality, informative, original and up-to-date content for your target audience to attract your tenants, and the future apartment buildings you want to add to your portfolio.

Don’t think of content as simply words that fill up web pages. Instead, think of it as your ultimate communication vehicle which will make or break your brand.

How do you build the right type of value-added content?

  • Make sure your content addresses your audience’s problems and gently pivots to your solution.

  • Never make it about yourself. Instead, focus on the needs of your target audience.

  • Build authority through original and informative content.

Offer value to your audience. If they get what they want from you, they are likely to believe you can help them and ask you first.

To sum it up, content is one of the most important element of your online marketing strategy. Make sure you do it right.

4. Distribute Your Content

Why do you need to promote your content?

Bear in mind that your content alone will not alone be enough to secure you marketing success. What good is great content if no one sees it? 

Once you have your great content, you also have to ensure that your target audience sees it. Hence, you need to promote the content via several content distribution channels.

There are several strategies you can use to promote your content. A few ideas include:

  • 1. Share your posts on social media.
  • Depending on your target audience, each social media platform rank differently in marketing effectiveness. For example: younger generations tend to be more active on Instagram while older generations tend to spend more time on Facebook.
  • 2. Post your content on blogs and community sites.
  • Find some magazines, publications, and blogs that target your audience.

Generally speaking, the more eyeballs there are on your content, the higher the chance you are going to get the right prospects reaching out to you.

5. Search Engine Optimization

You will have a decent operating marketing plan when you have implemented the four strategies listed above, from identifying the right keywords, knowing your competition, creating value added content, and distributing that content across multiple channels.

In order for the four strategies listed above to perform optimally, you need search engine optimization (SEO).

What is Search Engine Optimization?

SEO primarily involves:

  • Keywords targeting
  • Metadata engineering
  • On-site optimization
  • Building backlinks
  • Listing geographic locations

So how do you optimize your content and website?


Make sure the main keywords are listed on your homepage, 
  • List secondary keywords on the rest of your website.

  • Follow the principles of good keyword density per page – typically 1 to 3% – and ensure you put in your metadata.

  • Metadata should include a meta title and a meta description. They will look something like this:

  • Meta Title

“Luxury Homes in LA” | luxuryhomesinla.com

  • Meta Description

  • The Expert To Help You Find Luxury Homes in LA, CA. Call us now at 888-123-4567 for more information. 

Doing this will make it easier for customers to find you.

What are the downsides of doing SEO wrong?

Be careful not to go overboard with the keywords. For SEO to be effective, it has to be done right. The operative word here is “optimizing.” Otherwise, Google will penalize your site.

Google frowns on link spamming, keyword stuffing, and over-optimization. So make sure you have high-quality back-linking, effective internal linking, and excellent keyword optimization.

6. Online User Experience & Usability

Google takes deep consideration into online user experience metrics when it ranks your website.

What are the metrics for Online User Experience & Usability?

  • How users interact with your website

  • How easy are they able to navigate through the site
  • How quickly your site loads

  • How mobile-friendly it is
  • Whether it’s 404 error-free
  • Whether it has any broken links
  • Whether it has original content

  • What is the bounce rate of your website
  • What is the average dwell time of your website
  • ……

You have to pay attention to these factors because they can make or break your ratings in terms of usability. In fact, if they go uncorrected, these problems will affect your SEO and online rankings.

7. List On Google My Business

Have you ever searched for a grocery store near you and the top five stores pop up in a Google map? That’s an example of companies having good Google My Business entries.

It’s important that you have a Google My Business entry for your business. The mapping will help you rank within your local area, and it is easier for potential lead to click on your website.

Ideally, the information you provide on your Google My Business page should match what’s on your agency website.

What information should you include on Google My Business listing?

Specifically, the information should include your:

  • Business Name
  • Address
  • Phone Number

  • Website

  • Office Hours
  • Website

Once you have your Google My Business page up, you can build business listings on other authoritative websites. The more accurate and updated your company information, the more effective you’ll be with local SEO.

Next, focus on your customer reviews. If you have solid customer reviews on your Google My Business listing, you can use that to generate more leads. That’s because 84% of people trust online reviews as much as they do personal recommendations.

8. Promote On Social Media

Chances are high that your target buyers and sellers are on social media.

 With that in mind, you need to design an effective social media marketing strategy. 

Why is social media your best bet in generating leads and penetrating new customer markets?

Consider these numbers:

  • Facebook has 1.9 billion active users
  • YouTube has 1 billion active users
  • Google+ has 540 million active users
  • Twitter has 284 million active users
  • LinkedIn has 187 million active users

  • Instagram has 300 million active users

  • Pinterest has 70 million active users

  • ……

All of these are listed in the world’s top 30 most popular websites in terms of traffic. Even if you’re not targeting an international audience, you’ll have at least a few million potential customers waiting to be contacted.

Social media is a gold mine of leads for real estate agents.

 The best part is that social media sites are cost-effective to use. In fact, even Google keeps tabs on the social media activity of companies. This means that social media not only helps you build customer relationships, but also improves your ranking online.

So don’t underestimate the power of social media. In the online world, it’s the best way to engage with your customers, increase your visibility, promote your brand and build authority and trust.

9. Build High-Quality Links

What are backlinks?

Backlinks are incoming links to a webpage. When a webpage links to any other page, it’s called a backlink

In the past, backlinks were the major metric for the ranking of a webpage. A page with a lot of backlinks tended to rank higher on all major search engines, including Google.

Why does quality matter in building backlinks?

Back in the day, companies bought links to boost their search engine rankings, regardless of the quality of those links. The practice kept going, until Google slapped the offending companies a hefty penalty.

Therefore, it’s important to note that the quality of those links matter. 

How can you build high-quality backlinks?

  • Build backlinks from authority websites
  • Leverage public relations
  • Write competitive content
  • Do an original study
  • Create an infographic
  • Write testimonials for other websites
  • Link externally and then reach out
  • Comment on other relevant blog posts
  • Align social signals
  • ……

“Earn” your links by building your authority through high-quality, relevant content, one piece at a time.

10. Write Effective Anchor Text

The key to effective link-building is anchor text. 

What is anchor text?

Anchor text is the anchor text, link label, link text, or link title is the visible, clickable text in a hyperlink. The words contained in the anchor text can determine the ranking that the page will receive by search engines. 

How do you make sure that you have the right anchor texts?

Make sure that:

  • 50 to 60% of your anchor text is branded
  • 20 to 30% of your anchor text is generic (e.g. Click Here, Visit Here, Click for More Info, Contact Us).

  • 5 to 10% of your anchor text focuses on your main keyword.
  • Keep it natural and versatile
  • Avoid over-optimization
  • Keep anchors relevant to content
  • Engage in relevant guest blogging
  • Avoid links from and linking to spammy sites
  • Distribute anchors in the right proportions
  • Focus anchors on deep-level pages
  • Place anchors where users pay the most attention
  • ……

Generally, if there are more sites that link to your website, the more certain search engines will be that your website should rank for that query.

Congratulations on reading so far and learning these top 10 digital marketing strategies for Real Estate Agents to dominate their local market share! To recap what you've learned...

  • 1. Know The Keywords People Use To Search For You 
  • 2. Learn From Your Competition
  • 3. Create Value Added Content
  • 4. Distribute Your Content
  • 5. Search Engine Optimization

  • 6. Online User Experience & Usability

  • 7. List On Google My Business
  • 8. Promote On Social Media

  • 9. Build High-Quality Links
  • 10. Write Effective Anchor Text

These strategies may seem simple enough on the surface, but if done well, they can generate significant traffic and customer leads.

You don’t need an absurdly large budget to implement these real estate marketing strategies.

However, you do have to invest the time and effort needed to make your campaign a success.

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